by Joe Wares
Sometimes a buzzing fly becomes so annoying that you lose sight of everything else to accomplish the task of eliminating the source of irritation. Such was the case with Keith McBride and Martin Simmons and the standard kill switch lanyard. Frustrated beyond words with his lanyard constantly wrapping around the wheel and getting caught on just about everything on the console, McBride decided to do something about it.
He designed a lanyard that would attach to his ankle. He used his new lanyard and liked it so much that he was encouraged to actually use it every day. He also got many requests from fellow anglers asking him to build them one. At that point, it didn’t take much to get him thinking about producing his new design for retail sale.
Enter Martin Simmons.
Simmons and McBride had been best friends for a long time and had fished many tournaments together. The new lanyard idea was something they could really get involved with as a team. Their journey to present day was not a completely smooth one. After extensive research and untold hundreds of miles and trials, they realized that bass guys needed a different design due to the nature and design of their boats. So, they designed a lanyard for them. Then there were the tiller boats - they designed a lanyard for them.
They also discovered that most of the common lanyards on the market today consist of a tiny string coated with plastic and costs in the neighborhood of $19.99. These were extremely cheap and inadequate materials which simply don’t last. They knew they could build a better mousetrap. So, they set about building what would become the Lifeguard Lanyard from very high-quality materials that would hold up to a marine environment and would last. They bulked up the connections, added swivels to prevent tangles, and used connectors that will outlast your boat.
The most important aspect of the Lifeguard Lanyard is that, because of the design, it becomes a lanyard that you will want to wear every single day you are on the water. What started as an idea born of frustration has become a product that promotes boating safety on every boat every day.